Solutions
For local and county races: the cheapest name you will ever get is one already on your site
School board, city council, county commission, mayor, sheriff, and every other race where the budget is real money out of somebody's pocket.
What actually hurts
There is no budget for list acquisition
Renting names is out of reach, and the cost per name is impossible to justify to a finance committee that meets in a diner.
The website was built by a volunteer
It is on WordPress, Squarespace or Wix, nobody is sure who has the login, and it certainly does not have a consent banner.
Your actual advantage is local familiarity, and nothing captures it
People in town look you up. They read your issues page. They tell a neighbor. None of that produces a name you can call.
Start with the install, not the strategy
For a local race the whole thing is: put the tag on the site, make sure a consent banner runs first, connect your email tool, and check the list every Monday. If you are on WordPress it is a plugin. If you are on Squarespace or Wix it is a snippet in the header, assuming your plan allows custom code — check that before you buy anything.
If you do not have a consent banner
You need one regardless of whether you buy this. Ballot Signal ships one that defaults every category to denied and records the choice with a version string, so you are not also shopping for a consent management platform on a school-board budget.
Set expectations honestly
A local campaign site with 60 visits a day will not produce hundreds of supporters. It will produce a modest, steady trickle of named, warm, local people who chose to look you up — which at this level is often more useful than a big list, because you can actually call every one of them.
Integrations that matter to you
All integrations →WordPress
WordPress powers roughly 41% of all websites per W3Techs — a share that has been declining from its mid-2025 peak, but still by far the largest single install target. There is no credible public data on CMS share among political campaign sites specifically, so we prioritize on that directional evidence rather than a made-up number.
Website builders & CMS
SquarespaceSquarespace
Common for first-time and local candidate sites built by a volunteer over a weekend.
Website builders & CMS
WixWix
A large share of small-business and first-run candidate sites, especially where a family member built it.
Website builders & CMS
MailchimpMailchimp
Still the default email tool for local and county campaigns that have not bought a political-specific platform yet.
Email & SMS
ActBlueActBlue
Turns 'this person read the donate page' into 'this person read the donate page and has given twice before' — the single most useful enrichment on the Democratic side.
Fundraising & payments
CSVCSV export
The exit door. A vendor who makes export hard is telling you something about the relationship — we make it a button.
Automation
Start with these use cases
- Turn visitors into donors
Most people who read your donate page leave without giving and without telling you who they are. Ballot Signal identifies the consented ones and puts them in front of your finance team the same day.
- Recruit volunteers
Volunteer pages convert worse than donate pages. Ballot Signal identifies the consented visitors who showed up, read the shift list, and left — so your organizers can follow up with a name instead of a number.
Your pricing tier
Local & county
The entry tier. It is the same rate for every local campaign at comparable traffic — which is both fairer and, under FEC rules, necessary.
The integration layer
Works with your stack
53 platforms across eight categories, each carrying an honest status label — including the ones that say "coming soon" and "partner-only."
Text wordmarks only — we do not display partner logos without written permission, and a badge here never implies an endorsement or a native connector. The status on each partner page is the claim; this wall is just the map. Not seeing yours? Request an integration.
See what your own website already knows.
Book a 20-minute walkthrough. We will look at your site's current consent posture first — that part is useful whether or not you buy anything.