Email & SMS
Ballot Signal + ActiveCampaign
What is ActiveCampaign?
Deep automation for small teams — the tag that arrives from us can start a whole nurture sequence without staff touching it.
It sits in the Email & SMS category of a campaign stack. The channels that live or die on a defensible consent record.
Who uses it
Nonpartisan. Used across both parties and by nonpartisan organizations.
How the Ballot Signal + ActiveCampaign integration works
The supporter record maps to an ActiveCampaign contact through Zapier or the universal webhook: contact fields map directly, consent timestamp/version/source URL map to custom fields, and page-intent signals map to tags that trigger your existing automations. ActiveCampaign also has a native Anedot connector, so a campaign running both may already have a donation path in place — check for duplicate contact creation before you turn ours on.
What syncs
- Contacts
- Custom fields
- Tags
- Lists
Field mapping
The supporter record is the same shape everywhere. What changes is where each field lands. The full record is documented on what you get.
| Supporter record | Messaging object | Notes |
|---|---|---|
| firstName, lastName | Subscriber / profile | Left empty rather than guessed when resolution is not confident. |
| Subscriber / profile — primary identifier | Primary match key. Lowercased before hashing. | |
| phone | Subscriber / profile — phone field | Included only when SMS-specific consent is present. |
| addressLine1, city, state, zip | Subscriber / profile — address fields | Third dedupe fallback. |
| consentTimestamp | Custom fields or merge fields | ISO 8601, UTC. |
| consentVersion | Custom fields or merge fields | The language in force at the moment of consent. |
| consentSource | Custom fields or merge fields | The exact page URL where consent was captured. |
| consentCategories | Custom fields or merge fields | Normalized from your consent platform. |
| intentSignals | Tags, lists or segments | Donate-page, volunteer-page, issue-page and any you define. |
| utmSource, utmMedium, utmCampaign, referrer | Custom fields or merge fields or source fields | Carried verbatim. |
| dedupeKey | Match key | Lowercased email hash. Match order: dedupeKey, then phone, then name + address. |
How to set it up
- 1
Create custom fields for consent timestamp, consent version and consent source URL.
- 2
In Zapier, create a Zap with Ballot Signal as the trigger and ActiveCampaign 'Create/Update Contact' as the action.
- 3
Map every supporter field including the consent fields.
- 4
Add tags for page-intent signals and confirm which automations those tags start.
- 5
If you already run Anedot → ActiveCampaign, test for duplicate contacts before enabling.
Why it matters
Deep automation for small teams — the tag that arrives from us can start a whole nurture sequence without staff touching it.
Related integrations
All Email & SMS →Mailchimp
Still the default email tool for local and county campaigns that have not bought a political-specific platform yet.
EZ Texting
Low-cost texting many local campaigns already have a login for.
Tatango
Heavy political and nonprofit use, and strict about opt-in — which is exactly why a real consent record is the thing that makes a list usable here.
Scale to Win
Where a lot of Democratic peer-to-peer texting actually happens, and it inherits its consent posture from whatever VAN holds.
Ballot Signal + ActiveCampaign: questions
Is the ActiveCampaign integration available today?
Via Zapier. Not a native connector. This works today through our Zapier app, which means you will build and maintain a Zap and you may need a paid Zapier plan for the volume. It works — it is just not us doing the work.
What authentication does the ActiveCampaign integration use?
API key (via Zapier). Credentials are stored encrypted and are never rendered back into the interface after entry.
Will this create duplicate records in ActiveCampaign?
No, assuming you leave deduplication on. We match on the lowercased-email hash first, then phone, then name plus address. On a match we update rather than create, and only the fields you have marked overwritable.
Does the consent record travel into ActiveCampaign?
Yes. Consent timestamp, consent version, consent source URL and granted categories are included in every push, by default, and there is no configuration that strips them. That is the point of the product.
Does connecting ActiveCampaign make a phone number legal to text?
No. Nothing does. We capture and preserve the consent evidence in the form platforms and carriers expect, so the consent you actually collected is provable. If you did not collect express written consent to send automated texts, we will not manufacture one. Read the TCPA page first.
See what your own website already knows.
Book a 20-minute walkthrough. We will look at your site's current consent posture first — that part is useful whether or not you buy anything.