Everything we have published, in one place.

Consent-first implementation checklist

Fifteen checks that take an afternoon and put your site's tracking on defensible footing.

Supporter record field guide

A reference for the contact, consent, intent and attribution fields on the supporter record.

GOTV data runbook

A week-by-week sequence for the closing stretch, with the compliance checks that have to happen before the surge, not during it.

Ballot Signal vs. list rentals

Rented lists win on immediate volume. First-party consented identification wins on exclusivity, provenance, deliverability and portability.

Ballot Signal vs. IP targeting

IP-based approaches infer without asking. They are probabilistic, degrading, and sit squarely inside the pen-register litigation theory.

Ballot Signal vs. generic visitor-ID tools

Generic tools are B2B, US-limited for person-level ID, built on third-party matching networks, and integrate with sales stacks — not campaign stacks.

Why we fire after consent, and what it costs us

Consent-before-fire means we identify fewer visitors than a vendor who asks later. Here is why we built it that way anyway, and what the trade actually is.

Why our integration directory admits what is not built

Most integration pages are marketing surfaces that imply more than exists. Ours carries a status badge on every card, including the unflattering ones.

The 97% problem: your campaign website is mostly wasted attention

Roughly 3% of website visitors fill out a form, and about three quarters of organizations never identify the rest. For a campaign, that is the largest untouched asset on the site.

TCPA & texting

Prior express written consent, A2P 10DLC registration with a political authorization token, and a consent record that carries the language, the timestamp, the source URL and the version.

State privacy laws

Only Texas and Virginia expressly exempt political organizations. Colorado and New Jersey exempt no nonprofits. Oregon, Maryland, Delaware and Minnesota have only narrow exemptions.

FEC & in-kind contributions

Under 11 CFR 100.52(d), services must be billed at the usual and normal charge — a commercially reasonable rate prevailing at the time. Discounts outside the ordinary course of business can become in-kind contributions.

CIPA & website tracking

Trackers that fire before consent are the core exposure. The Ninth Circuit held in Javier v. Assurance IQ that prior consent is required and retroactive consent is not enough.

Voter file rules

Resolution is limited to your own consented first-party data plus a commercial identity graph. Deep voter-file matching requires a data partnership we have not signed.